Jay-Z's premiered a new track, D.O.A., and like any battle cry would hope to do, it's provoked a lot of support. The title stands for Death Of Auto-Tune, because Jay's decided it's time for rappers to stop using studio effects to modify their voices to robotic extremes. He told Chicago radio station WGCI: "I just think in hip-hop, when a trend becomes a gimmick, it’s time to move on... I saw a Wendy’s commercial and they’re using Auto-Tune. They’re joking on it. It’s like, OK, enough of that." It means some of Jay's friends, like Kanye West and Lil Wayne, will have to come up with new ideas if they're to escape the wrath of Jay and his supporters. That includes the newly formed PAAT - People Against Auto-Tune - who have felt sufficiently empowered by Jay's words to start a blog about "Why auto-tune must die." So far among their reasons, which are best described as "imaginative," are "it will create 600,000 jobs" and "we can't let the robots take control." But their first reason, because "Jay-Z told us so," is surely going to be the most persuasive.
--Ally @ SoundUnwound
SoundUnwound's editorial team write about the latest big music news and quirky stories which catch the eye. We'll be posting a selection of these news stories on Chordstrike every week; for much, much more, visit SoundUnwound.com, the new music site from IMDb and Amazon.
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